![]() ![]() Choose from Same Day Delivery, Drive Up or Order Pickup plus free shipping on orders 35+. Play up your vintage look with a Playtex bra. Shop Target for playtex all cotton bra you will love at great low prices. Whether it’s greater support or all-day comfort you seek, Playtex has the remedy. We rely on our bras everyday, so wearing one shouldn’t be a tragic experience. Find out for yourself what the buzz is about with an 18 Hour bra and a ’70s inspired printed wrap dress with a floppy hat, striped tights and ankle boots. Over forty years later and the 18 Hour remains Playtex’s premier bra. Playtex 213 +1 option Extended sizes offered 22.99 reg 46.00 Sale When purchased online Sold and shipped by Bare Necessities a Target Plus partner Add to cart Playtex Women's 18 Hour Front-Close Wire-Free Bra - 4695 Playtex 1682 +1 option Extended sizes offered 15.99 - 19.99 reg 39. The secret lies in the thick, padded straps and an M-shaped wire-free frame. Best Bra Everīy the ‘70s the company developed a bra so comfortable you could wear it all day without feeling like you’re wearing a vice. ![]() Experience the same revolutionary shape with a Cross Your Heart bra, a light blue A-line dress lined with a petticoat, red peep toe pumps and cat-eye sunglasses. The next decade it introduced the nation to the Cross Your Heart bra that used a “lift and separate” technique to make you “shapelier,” as the vintage commercial famously stated. Cross Your Heartįast forward to the ‘50s, and Playtex was still making strides by being the first to advertise bras on national TV. Wear your iconic Playtex bra with a ‘40s-esque ensemble consisting of polka dot skinny pants and a white button-up with the bottom pieces tied up in a knot. That changed when Playtex took out a sprawling ad in “Life” magazine featuring real women wearing their product. It was the glamorous ‘40s and although women were already wearing bras, it was considered too racy to actually show a woman wearing one in an advertisement. Here, we’re showing you milestones in Playtex’s history, along with a few charming vintage looks to boot. To this day, Playtex remains an undergarment powerhouse that creates remarkably comfortable, dependable bras for women. One such company that did not fail, however, is Playtex. Many companies tried and failed to produce an undergarment that would support women’s now corset-free busts. ![]() A long time ago, about 100 years or so, women decided enough was enough and cast their corsets aside, forever freeing their bodies. ![]()
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